Job: Retail Marketing Manager at Cow Gifts in Cairo, Egypt

About the Job

Strategy and Development

• Develop strategies and tactics to get the word out about the company and drive qualified traffic to the front door.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Build strategic relationships and partner with key industry players, agencies, and vendors.
• Support in the selection and interviewing process with the HR Department
• Train the team members with the latest marketing trends and how to use them.
• Measure and report the performance of the team members.

Research, Analytics, and Reporting

• Initiate market research studies.
• Develop a market plan and perform market research.
• Conduct customer analytics to understand how to target different types of consumers.
• Researching and evaluating new product opportunities, demand for potential products, and customer needs and insights.
• Analyze key metrics and tweak strategy as needed.
• Measure and report performance of marketing campaigns, gain insight, and assess against goals.

Planning and Execution 

• Plan seasonal communication plans in coordination with the concept creator.
• Plan promotional and advertising campaigns
• Be in charge of marketing budget and allocate/invest funds wisely. 
• Work to deliver the highest possible incremental return of sales and profits from marketing.
• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Experiment with a variety of organic and paid acquisition channels – content creation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more.
• Build advertising and promotional activities.
• Design and produce advertising and circulars.
• Develop relevant content topics to reach the Organization’s Target Audience.
• Design, curate, and manage all published content (images, video, and written).
• Develop and expand community and/or influencer outreach efforts

job requirements

5 to 8 years

Bachelor’s Degree

About this Company

COW has been in business since 2004. COW is well known for its original product collections, wrapping ideas and its wonderful displays and customer experience. Over the years, we’ve served many customers and helped them in finding and wrapping a gift that made them very happy….

(More)

See all Careers and Jobs at Cow Gifts