Job: Marketing & Branding Manager at Deli Mart in Cairo, Egypt

About the Job

Marketing Budget and Strategy:

• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

• Design and implement comprehensive marketing strategies in conjunction with the key stakeholders, to create awareness of the company’s business activities

• Experiment with a variety of organic and paid communication channels like content creation, content curation, events, publicity, social media, and lead generation campaigns

Branding:

• Develop plans to establish the company’s brand and presence in various media channels (industry magazines/publications, websites, etc.)

• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages, and promotional material)

Communications:

• Oversee and approve marketing material, such as website banners, hard copy brochures, and case studies

• Produce valuable and engaging content for our websites and blog that attracts and converts our target groups

• Establish a suitable calendar of events on an annual/quarterly basis for the development of an effective social media & PR strategy

Research & Analysis:

• Oversee general market research to keep abreast of trends and competitor’s marketing movements

• Identify opportunities to reach new market segments and expand market share

• Measure and report on the performance of marketing & lead generation campaigns, gain insight and assess against goals

job requirements

8 to 10 years

Bachelor’s Degree

About this Company

DeliMart is owned by EgyMart which was established at the end of 2014, Opening its first store “AlMoshier “ on 15/2/2015, in conjunction with Wataniya Station.
We are an approachable brand, introducing to the Egyptian community the idea of a convenience store.
We…

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